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Integrated Communications includes interoperable systems that include voice and data links.

A. True

B. False

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1 Answer

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The correct answer is TRUE. Integrated Marketing Communications, also known as IMC, are the integration of all the promotional tools so that they can work together. This interoperable system includes the use of voice and data links. Moreover, such tools work better together than in isolation. The most important brands such as Apple make use of IMC in their campaigns.